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PRESS RELEASE: Using Sport for Social Change USVI


“Using Sport For Social Change” in conjunction with the St. John Community Foundation and the St. John Parks and Rec. Department, will host it’s SECOND ANNUAL “JUST PLAY” event on COLUMBUS DAY, October 11, 2010 in Cruz Bay, St. John.

This FREE event will be open to all youth from the ages of  2-18 years of age.
(A parent or legal guardian must accompany all 2-5 year olds.)

June 23, 2010 (St. John, USVI)- The “Using Sport For Social Change” group will be hosting a “Just Play” sports day for the youth and community of St. John.  The main idea of this free event is to introduce kids to different sports that they may not have played before, in a team and individual environment.

The event will consist of sports “stations” that each participant will need to go through in order to compete for prizes, donated by Nike, in a friendly, fun and competitive atmosphere. Individuals will be competing against, and with other youth in their same age range.  There will even be a group of 2-5 year olds (accompanied by their parent) that will be entertained throughout the day with age appropriate games.

This FREE event will be held in Cruz Bay (field to be announced closer to the date), on Monday, October 11 from 9:00am until 3:30pm.  The event will also include a catered lunch by Mathayom Private Chefs, as well as drinks and snacks for all participants and volunteers.

Pre-Registration is required for all participants and volunteers for this event and can be completed online at:

The number of participants will be limited to the first 200 youths that sign up.  The number of Volunteers will be limited to the first 75 that sign up.

Using Sports for Social Change is a St. John-based initiative spearheaded by Dean Doeling, a Senior Design Production Artist with Nike, and a frequent vacationer to St. John.  USFSC’s primary purpose is to support local sporting programs that are already in place, with fundraising, community education and sporting equipment donated by Nike. Furthermore, USFSC is trying to resurrect some failed sporting programs and provide play days where kids from all classes and cultures can come together for and participate in sports-based games and skill challenges.

We are still in need of sponsors for this event. Your tax deductible donation is greatly needed in order to continue our efforts on St. John.  All information can be found at

The motto of “Using Sport For Social Change” is to “Focus Virgin Island youth through sports and fitness, giving them the confidence they need to set personal goals, achieve their aspirations and create opportunity for themselves, their family and their community.”

Dean Doeling
Sr. Production Artist
“Using Sport For Social Change”
GPS Design
Nike Inc.