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Jamaica Observer: $14 Million Budget for Shaggy & Friends

THE staging of the fund-raising Shaggy and Friends concert is definitely a multimillion-dollar venture.

This year’s event, organised by diamond-selling reggae act Shaggy to raise funds for the Bustamante Hospital for Children, has a production budget in the region of $14 million.

However, according to head of Shaggy’s Make a Difference Foundation, Rebecca Packer, for the type of event being staged at Jamaica House come tomorrow evening, the spend could have been much higher.

“We really have to thank our sponsors and suppliers — many of whom are providing services for free or at cost — for helping us keep production costs down. A show of this caliber including artists, lighting, sound, décor, food and drink, could easily run us in the region of $50-million,” Packer told Splash last night.

She stated that having gotten over the obstacle caused by the shifting of the original December 30 date, due to the general election, the plans for the third staging of the event were running smoothly. “It’s really like a well-oiled machine. Having gone through the process on two previous occasions we have worked out the kinks.

Packer says rehearsals are already underway, as international acts Eve and Lauryn Hill are already on the island, with Maxi Priest and Deniece Williams scheduled to arrive later today.

This year, the proceeds from the event will go towards the construction of a 15-bed cardiac intensive care unit at the hospital, in conjunction with the international charity, Chain of Hope.

To date, the Shaggy & Friends Make a Difference Foundation has raised a total of JA $57,000,000 (US$650,000), which has gone towards providing vital and life-saving equipment for the island’s sole paediatric hospital.

This year the concert features a interesting mix of local and international acts including Half Pint, Coco Tea, I-Octane, Romain Virgo, Assassin, Wayne Marshall, Mr Vegas, Tami Chynn and Gyptian.

Packer notes that patrons can expect the usual high standard, both in terms of performances on stage, as well as the look and feel of the venue.

“We have worked to create an all-round concert experience for patrons, whether they are in our silver, gold or platinum sections. These includes an impressive choice of food, drink and overall décor.”

One major change in this year’s event is the elimination of the sit-down five-course meal for patrons in the upscale platinum section. But, Packer explains that patrons in this section will still be privy to choice food and drink, as well as participate in the fund-raising auction.

Source: Jamaica Observer

New! Shaggy: Sugarcane Video

Multi-platinum and Grammy winner Shaggy‘s latest album ‘Summer in Kingston‘ is available today. The album is available for purchase online with retailers such as iTunes for an amazing price of$2.99 (for a limited time only). Get it here: Log on to for more information!

Watch the video for ‘Sugarcane‘ below:




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Shaggy: SugarCane (Audio)

Definitely a summer tune or chune as we say in the Caribbean…Shaggy‘s single ‘Sugarcane’ off of his highly anticipated ‘Summer in Kingston’. The single has been featured in iTune’s top 10 on the Reggae charts for several weeks. The track is produced by Teflon Don. Available for download at iTunes (, Amazon ( and other major digital outlets.  The album will be released on Tuesday, August 19th, 2011 and will be available for a limited time for just $2.99 with digital retailers.

The album features a total of 8 tracks with songs such as ‘Sugarcane‘, ‘Fired Up’ and collaborations with some of reggae’s elite including Tarrus Riley on ‘Just Another Girl‘ and Assassin aka Agent Sasco on ‘Feeling Alive.’

Shaggy made an appearances on the Jay Leno show and premiered the video for ‘Sugarcane‘ in Knutsford Square in Kingston, Jamaica.  Fans were treated to performances by Shaggy, wh0 was joined by Agent Sasco, Chino, Stephen “Di Genius” McGregor and more…Look out for Shaggy on Lopez Tonight on July 26th airing at 12 am on TBS.

Listen to the single below:

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Shaggy drops ‘Sugar Cane’ –

Diamond selling Dance-hall/Reggae superstar Orville ‘Shaggy‘ Burrell is set to score another hit with the sweet Sugar Cane. The baritone, musical maestro, who has delivered many hits throughout his illustrious career, mesmerizes on this feel good single, creatively complemented by a tropical beat and captivating background vocals.

The catchy line she likes the taste of my sugar cane’is soon to be blaring from every radio station, in every club and rolling off the tongues of his many fans the world over. Teflon, the Producer, a.k.a Sharp Shoota produced the track at Ranch Entertainment, which is Shaggy’s studio in New York.

He is also the mastermind behind Girlz Dem Love We by Shaggy featuring Mavado. A video for the single was also shot and features dancehall stalwarts like Bounty Killer, Tifa and Ce’Cile

Both singles will be featured on his new album entitled Summer in Kingston, which is set for release tomorrow in New Kingston. The upcoming album will be Shaggy’s first solo project in more than four years and his ninth album to date.

Singles from the album have already been receiving tremendous airplay on radio stations abroad and with future appearances on The Jay Leno Show and The George Lopez Show; Summer in Kingston is shaping up to be a global force to be reckoned with.

That with his recent feature on the cover of Buzzz Magazine, this multi-Grammy-nominated artiste continues to be a hallmark of the music industry in Jamaica.

Shaggy drops ‘Sugar Cane’ – Entertainment – Jamaica Star – July 15, 2011.

Shaggy: Tempo Turns 6 Performance