This is the second of a six-part feature on Pulse supermodel Jeneil Williams. Williams has not only become one of the most recognizable supermodels in the world, but is arguably the most successful covergirl that the Caribbean has produced. She will lead the lineup of models at Caribbean Fashionweek in June and is certain to capture the attention of press and fashionistas in attendance from around the globe.
Supermodel success is nothing new to Pulse or Jamaica. From Althea Laing’s breakout selection for the cover of Essence magazine in 1985 to Jaunel McKenzie’s record-setting, 11-time American Vogue appearance, Pulse stars have burned bright in the supermodel firmament. And there have been several others in between: Kimberley Mais, Romae Gordon, Angela Neil, Juline Samuels, Lincoln Wynter, Lois Samuels, Justine Willoughby, Reeshema Hemmings, Carla Campbell, Kimanee Wilson and, in more recent years, Nadine Willis, Nell Robinson, Oraine Barrett, Sunna Gottshalk, Gaye McDonald, Sedene Blake and Orienthia Russell, among others.
Jeneil Williams is the latest of the current wave of Pulse internationals to cement her place as a bona fide star. Her selection for the game-changing issue of Italian Vogue which showcased black models only, heralded a new phase of her career. Her success as one of the few elites and the only Caribbean model selected for the magazine, meant that she had captured the attention of the world’s movers and shakers.
Beth-Ann Hardison, who had played no small part in convincing Vogue to do the all-black girls issue, conducted a TV interview with Williams for Vogue.com, covering her presence in the major markets during show season, starting in New York, then continuing in London, Milan and Paris. Williams had arrived and there was no stopping her.
Her Jawbone campaign, featuring blue tooth mobile technology, was another defining moment in her career. The reigning ‘it’ gadget of the telecommunications market, Jawbone, selected the Jamaican model as the lead in their debut campaign. Just like a good pair of stilettos, the sleek and stylish Jawbone’s headpiece became the industry’s newest ‘must have’ item. The image most often see in magazines, billboards and posters everywhere was unforgettable and brought more positive attention. Williams’ appearances during show season expanded and intensified. So did her work for editorial clients and campaigns.
A supermodel on the rise, Williams would go on to achieve unprecedented success in 2010 and 2011.
Read more about Williams’ career, including her runway campaign and editorial highlights, as her status and prestige grow in the world of international fashion in the coming days.
Pulse Model Management