You’re probably wondering why I’ve chosen to blog about Beyoncé’s new single “Run the World(Girls)”. For those of us that are familiar with Dancehall music the riddim for this song was super popular in 2009/2010. It was also used on the Jamaican cartoon “Major Lazer” spawining many songs including: “Hold the Line”, “Pon de Floor”, and “Keep It Going Louder.” The riddim itself is a collaborative music and cartoon effort by DJs/Producers Switch and Diplo who previously worked with UK rapper M.I.A. Artists featured on the track include: Santigold, Vybz Kartel, Ward 21, Busy Signal, Nina Sky, Amanda Blank, Mr. Vegas, Turbulence, Mapei, T.O.K, Prince Zimboo, Leftside and others.
I’ve heard people hating on Beyonce about stealing the riddim but in all actuality that’s not true. The R&B/Pop singer has sampled the track and brought it to the forefront. The song was written by The Dream and Beyoncé, with production by Switch/DipLo (M.I.A., Santigold), Shea Taylor, and Bey of course. I’m looking forward to the premiere of her new video…Beyoncé to the rescue!
Here’s a sneak peek of the video:
Also check out this dance routine by Sean Bankhead & the Bad Girls Club to the full song: