Rihanna: New Face of Vita Coco
“I love Vita Coco!” Rihanna said in a press release. “It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!”
Fellow pop star and businesswoman Madonna, along with Red Hot Chili Peppers frontman Anthony Kiedis, are both investors and enthusiasts of Vita Coco. Other investors include Matthew McConaughey and Demi Moore.
“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” Madonna said.
The popular coconut water is the #1 selling coconut water in the U.S. Rihanna, will be featured in the company’s national advertising campaign, beginning this summer.
View Rihanna’s Vita Coco ads below: