Rihanna: New Face of Vita Coco

Barbadian beauty Rihanna has teamed up with Vita Coco coconut water as its new spokesperson. The star has also been  a minority investor of the brand since January 2010.

“I love Vita Coco!” Rihanna said in a press release. “It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!”

Fellow pop star and businesswoman Madonna, along with Red Hot Chili Peppers frontman Anthony Kiedis, are both investors and  enthusiasts of Vita Coco. Other investors include Matthew McConaughey and Demi Moore.

“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” Madonna said.

The popular coconut water is the #1 selling coconut water in the U.S. Rihanna, will be featured in the company’s national advertising campaign, beginning this summer.

View Rihanna’s Vita Coco ads below:

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About CaribVue

CaribVue, a digital magazine, blog, and multimedia site that features the best in Caribbean entertainment, travel, lifestyle, and culture.

Posted on July 3, 2011, in Celebrities, Products, Promotions and tagged , , , , , . Bookmark the permalink. Leave a comment.

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